Now that I have selected my template and created an appropriate logo to kick start my branding, it is time to think about how to build up my brand with a philosophy or mission statement.
A philosophy explains your core beliefs or values; it explains a way of existence and the reasoning behind the brand. A mission statement lays out a brand’s aim or desired goal to achieve. Establishing these aspects to a brand can be quite challenging as the world is big, wide place. To begin my process, I chose to create a visual list of my values and passions.
Some other considerations are:
- (Audience) Who is my brand/portfolio for? – Clients, employers, myself.
- What is the style of my work? – Bright, naive, cartoon, natural, clean, balanced.
- What is the content of my work? – Nature, animals, people.
Now it’s just a matter of pulling out the dominant characteristics that can draw my brand together. Let’s start with five core values that I would like my brand to embody.
- Authenticity: Expressing the natural world through my own lens
- Creativity: Having room to imagine and play
- Collaboration: Engaging in conversation, communication and teamwork
- Happiness: Creating imagery that evokes a sense of happiness and satisfaction
- Respect: Taking care of the people and places which I encounter
My name is Sophie and I have a passion for the beauty of nature. I like to view the Earth as a large canvas; clothed in an array of many colours, patterns and textures. As a visual designer, I enjoy using different mediums to portray the way in which I view the world. In my photography, I prefer to be observatory; capturing the genuine emotions of people and objects in an undisturbed, often un-staged environment. My illustration is a place where I enjoy taking elements of nature such as foliage, seascapes and animals and applying bright colour and cartoon-like qualities to my work.
“To encapsulate stories between people and places, nature and moments otherwise overlooked.”
“To capture the beauty of nature, real emotions and interactions with each other and our environments.”
For now, I would like to run with the idea of creating a brand that identifies with capturing the beauty of nature, real emotions and interactions with each other and our environments. I want to express a genuine nature through my logo being hand-drawn and whimsical with my own natural cursive handwriting. The floral embellishments reinforce shaped into a circle my ideas of the world being a beautiful canvas to explore.
The white space of my website implies a freshness and freedom as the elements are not cramped together. The large images evoke a sense of freedom and insight into the natural worlds which I have captured.
I now feel ready to start editing images, taking any additional staging image and sizing them for the web, water-marking for copywrite reasons; preparing my website.
Aguis, A. Patel, N. (n.d.). Quicksprout. The Complete Guide to Building your Personal Website. Retrieved from: https://www.quicksprout.com/the-complete-guide-to-building-your-personal-brand-chapter-2/
Digital Marketing institure Ltd. (n.d.). 7 Steps to Building Your Personal Brand. Retrieved from:https://digitalmarketinginstitute.com/blog/2017-7-31-7-steps-to-build-your-personal-brand